Easy! Marketing can be complicated….but it can also be simple, as long as you have a clear set of guidelines to work with. At Buck The Trend Marketing, we’ve done all the hard work for you, developing our audit checklist which we use as a fast and effective way of covering off all relevant marketing activities and opportunities for your business.

We only require read only access to the following systems:

i. Website backend

ii. Google Analytics

iii. Google / Meta advertising

You can remove us from these systems after the audit has been completed. We will send instructions on how to add us to these systems.

In order to provide the best advice, we need to conduct a full audit of your business. This is more time consuming, however it allows us to get a complete picture and ensure all activities are linked together to maximise impact.

The two are actually very similar. Both plans look at the overall picture of marketing activities and identify opportunities, budgets and timelines for implementation. The difference with our reports is that they go into the detail of how marketing activities are going to be actioned. We don’t just identify broad opportunities for improvement; rather we hone in on the finer details, which provides a clearer path to achieving greater results for your business.

Our marketing plans are comprehensive, with clear action plans, timeframes and budgets. However there are some items in a typical marketing plan we do not offer as part of this package. We will discuss the value of each of the following in the discovery session, however not go into detail in our marketing plan, other than to recognise if they are needed or not. These include:

i. Customer Journey Mapping

ii. In-depth market research

iii. Comprehensive brand positioning

IV. Customer Avatar

b. We work with a range of agencies who can provide these services and would be more than happy to recommend both price competitive and premium agencies in all these areas and more.