What’s Included in your Marketing Audit and Plan?
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Website Review
We’ll have a look under the hood of your website to assess its design and layout, call to action, mobile responsiveness, performance, traffic and more. We will identify opportunities for improvement and the methods to implement those opportunities
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Social Media Review
We will do an audit of all your social media channels to assess what social content you are sharing, how you are distributing content, what metrics you are tracking and what strategies you could implement to grow followers, reach and engagement
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Lead Funnel Conversion
We will review how leads are funneling into your business (website, landing pages, social channels, etc), how to optimise these funnels, identify where leads are getting stuck, suggest new / revised funnels and ensure suitable ROI metrics are in place.
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Market Fit and New Market Opportunities
We will review your current target market and identify opportunities to either grow market share in your existing markets or tap into new markets. This includes outlining how to execute this strategy
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Communications and e-mail strategy
We will audit your current communications channels and strategy, ensuring brand consistency, clear messaging and a clear call to action. We will identify opportunities for improvement and automation and outline how to best structure a content plan.
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Systems, Software and Technology Integration
We will discuss what software you use (e-mail, CMS, CRM etc) and provide recommendations on possible changes or improvements to maximise use and provide a better customer experience.
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Traditional Advertising Review
We will assess your current traditional advertising channels (radio, billboards, industry publications etc) and provide recommendations on where you can improve designs, save money and pursue new advertising channels.
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Events and Sponsorship Review
We’ll have a look at your current sponsorship commitments, new sponsorship opportunities and what you can do to leverage these opportunities. We’ll also discuss any events that you host and what you could do to boost engagement levels.
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SEO Review
We will conduct an SEO audit on website structure, content quality, keyword research and usage, backlink profile, site speed, and technical SEO factors such as XML sitemaps, etc. We will also provide recommendations for improving your SEO activities.
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Brand, Messaging and UVP
We will complete a brand audit for your business, including an analysis of the brand's identity, messaging, visual elements, customer perceptions, and overall market position. Recommendations for improvement may also be provided.
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Competitor Review
We will gather and analyse information about three of your top competitors, their strengths and weaknesses, and how they operate in the market. This may include examining their products, services, pricing, and marketing strategies.
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SWOT Analysis
We will work with you to conduct a SWOT analysis for your company's strengths, weaknesses, opportunities, and threats. We will examine internal factors like organizational resources, processes, and capabilities, as well as external factors such as market trends, competitors, and regulatory factors.
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Testimonials and Customer Feedback
We will review customer feedback and testimonials from places such as Google, social channels and your website to get an understanding of the overall sentiment expressed by customers, as well as any recurring themes or issues that arise, and provide recommendations for improvement.
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Sales and Promotions
We will work with you to audit past promotional activities, their effectiveness, and their impact on sales. This could include evaluating promotional strategies, budgets, timing, and the target audience, and recommended improvements to achieve better results in the future.
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Digital Advertising
We will conduct an analysis of your existing and current online advertising campaigns, including your target audience, ad messaging, ad spend, and conversion metrics. The audit would identify areas for optimization and provide recommendations for improving campaign performance.