What’s Included in your Marketing Audit and Plan?

  • Website Audit

    Website Review

    We’ll have a look under the hood of your website to assess its design and layout, call to action, mobile responsiveness, performance, traffic and more. We will identify opportunities for improvement and the methods to implement those opportunities

  • social media audit

    Social Media Review

    We will do an audit of all your social media channels to assess what social content you are sharing, how you are distributing content, what metrics you are tracking and what strategies you could implement to grow followers, reach and engagement

  • Lead funnel conversion audit

    Lead Funnel Conversion

    We will review how leads are funneling into your business (website, landing pages, social channels, etc), how to optimise these funnels, identify where leads are getting stuck, suggest new / revised funnels and ensure suitable ROI metrics are in place.

  • Marketin fit audit

    Market Fit and New Market Opportunities

    We will review your current target market and identify opportunities to either grow market share in your existing markets or tap into new markets. This includes outlining how to execute this strategy

  • communications audit

    Communications and e-mail strategy

    We will audit your current communications channels and strategy, ensuring brand consistency, clear messaging and a clear call to action. We will identify opportunities for improvement and automation and outline how to best structure a content plan.

  • Marketing systems audit

    Systems, Software and Technology Integration

    We will discuss what software you use (e-mail, CMS, CRM etc) and provide recommendations on possible changes or improvements to maximise use and provide a better customer experience.

  • Traditional advertising marketing audit

    Traditional Advertising Review

    We will assess your current traditional advertising channels (radio, billboards, industry publications etc) and provide recommendations on where you can improve designs, save money and pursue new advertising channels.

  • Events and sponsorship audit

    Events and Sponsorship Review

    We’ll have a look at your current sponsorship commitments, new sponsorship opportunities and what you can do to leverage these opportunities. We’ll also discuss any events that you host and what you could do to boost engagement levels.

  • SEO Audit

    SEO Review

    We will conduct an SEO audit on website structure, content quality, keyword research and usage, backlink profile, site speed, and technical SEO factors such as XML sitemaps, etc. We will also provide recommendations for improving your SEO activities.

  • Brand audit

    Brand, Messaging and UVP

    We will complete a brand audit for your business, including an analysis of the brand's identity, messaging, visual elements, customer perceptions, and overall market position. Recommendations for improvement may also be provided.

  • competitor audit

    Competitor Review

    We will gather and analyse information about three of your top competitors, their strengths and weaknesses, and how they operate in the market. This may include examining their products, services, pricing, and marketing strategies.

  • SWOT analysis

    SWOT Analysis

    We will work with you to conduct a SWOT analysis for your company's strengths, weaknesses, opportunities, and threats. We will examine internal factors like organizational resources, processes, and capabilities, as well as external factors such as market trends, competitors, and regulatory factors.

  • Testimonials audit

    Testimonials and Customer Feedback

    We will review customer feedback and testimonials from places such as Google, social channels and your website to get an understanding of the overall sentiment expressed by customers, as well as any recurring themes or issues that arise, and provide recommendations for improvement.

  • marketing promotions audit

    Sales and Promotions

    We will work with you to audit past promotional activities, their effectiveness, and their impact on sales. This could include evaluating promotional strategies, budgets, timing, and the target audience, and recommended improvements to achieve better results in the future.

  • digital advertising audit

    Digital Advertising

    We will conduct an analysis of your existing and current online advertising campaigns, including your target audience, ad messaging, ad spend, and conversion metrics. The audit would identify areas for optimization and provide recommendations for improving campaign performance.